In a clear vote of confidence in the future of the Perth fashion industry, top-end shoe and accessories retailer, Dimario, has relocated to bigger and better premises in Subiaco’s Hay Street.
Twelve years after opening her first store in Rokeby Road, Rose said the time had come for a fresh approach that reflected the direction of the European fashion trade and which met changing customer needs.
“Our physical move coincided with a total overhaul of the Dimario brand identity and the launch of our new website,” said Rose. “We have been at the cutting edge of the fashion business for a long time and we know how important it is to maintain relevance in such a dynamic industry. Our updated brand positioning and innovative new retail space reflect our contemporary edge, top-end positioning and the exclusivity of our products and we don’t believe Perth has seen anything like it before.”
Dimario’s new store interior was designed by Mobilia to showcase – not dominate – the company’s collection of premium Italian leather footwear and accessories. A palette of fresh white and muted greys creates clean lines and understated sophistication – with flexible furnishings and an expansive floor space that will allow Dimario to expand on their tradition of holding exclusive runway fashion events for VIP customers.
Whilst Rose embraces the concept of online shopping and the new website is e-commerce orientated, she is firmly of the view that buying shoes is a tactile, sensory experience that is best done in-store where customers get personalised service. “People love to see and feel what they’re buying,” she said. “They want to try different styles, touch the various leathers and experiment with accessories – and we’ve certainly found that people like the friendship and intimacy that comes with purchasing in-store from experienced and understanding staff. “
Rose travels regularly to Europe to bring the very latest styles and brands back to Perth but she says Dimario offers much more than edgy and exclusive brands. “We handpick items that offer value, comfort and longevity plus we create our own designs to meet the unique needs of our Perth customers.”